May 29, 2019


Harvard PR Image.jpg

BANGKOK – Red Planet Hotels recently hosted a team of students from Harvard Business School in Bangkok for one week as part of the required FIELD Global Immersion first-year course at Harvard Business School. Red Planet Hotels was one of 157 FIELD Global Partners, spanning 13 countries around the world. These Global Partners combined to host more than 920 Harvard Business School students in all.

“We are pleased to be working with Harvard Business School to provide students with a real-world learning experience in Thailand,” said Aline Massart, Red Planet’s Vice President Marketing. “We feel certain that the students were able to gather insights that they would never be able to glean from a classroom discussion alone.”

Thailand’s leading position in regional tourism, attracting 38.3 million arrivals in 2018, provided an apt backdrop for the Harvard students to gather insights into the burgeoning hospitality industry, as well as to identify challenges faced by various tourism sector stakeholders.

FIELD Global Immersion is a course designed to strengthen and develop students’ global intelligence – their ability to manage and operate effectively across cultures and business contexts. Red Planet Hotels executives had been working with the team remotely in the months leading up to their arrival in Thailand. The students pitched their ideas to Red Planet’s leadership team, conducted field research with consumers around Bangkok, and presented their final recommendations to management. The purpose of this immersive experience is to provide students with the opportunity to undertake real fieldwork in an unfamiliar context.

Harvard is quick to acknowledge that this important learning experience would not be possible without its Global Partners.

“We are extremely grateful to Red Planet Hotels and all the FIELD Global Partner organisations for all they do on behalf of our students,” said Professor Juan Alcacer, the faculty head of FIELD. “The students benefit immeasurably from this experience and we hope the partner organisations do as well.”

For more information or high-resolution photography, please contact:
Aline Massart
Vice President Marketing
Red Planet Hotels
Tel: +66 2 613 5818
Mobile: +66 80 453 2570
E-mail: [email protected]

About Red Planet Hotels

Red Planet Hotels, founded in 2010, is a privately-owned regional hotel group focused on Asia’s expanding budget hotel sector. The company owns and operates 30 hotels in Indonesia (7), Japan (5), the Philippines (13), and Thailand (5) for a total of 4,779 rooms. 14 additional hotels, comprising 2,669 rooms, will open across Japan, Thailand, and the Philippines in 2019 and 2020. These hotels will open using Red Planet’s robust and scalable technology platform, providing both advanced reservation software, ensuring a fast and efficient booking process, and local attraction guides for guests. Red Planet comprises a stylish budget hotel offering, with all its properties centrally located and equipped with high-speed Wi-Fi. Red Planet’s companies based in Jakarta (Red Planet Indonesia - PSKT:IJ) and Tokyo (Red Planet Japan - 3350:JP) are listed on the Indonesian and Japanese stock exchanges, respectively. For more information, please visit: